Mudita Literacy – Questions Often Asked regarding FREE Access, Learners and Sponsors

What type of organization is Mudita Literacy?

Mudita Literacy is a nonprofit corporation that has applied to the IRS for a 501(c)(3) classification.

What is Mudita Literacy’s charitable mission?

Mudita focuses on Learners, including students (3rd grade and up) and adults, who want to improve their literacy but who have financial constraints. Mudita provides them with FREE Access to the award-winning LightSail Literacy Online Platform.

How much does Mudita LightSail cost?

The Mudita LightSail price is $10 a month for each Learner, or one yearly payment of $100 (a $20 discount).

What commitment do Learners have to make in order to receive FREE Access through Mudita?

To gain FREE Access, Learners commit to read onLightSail for at least 30 minutes a day, 5 days a week.

What is the exact process for Learners to gain FREE Access to LightSail?

Learners use a Mudita FREE Access coupon that is provided to them by a Mudita Sponsor. Learners then go to muditaliteracy.com/lightsail, and enter their unique coupon code.

Who are Mudita Sponsors?

• Organizations including businesses — large as well as small, and non-profits as well as for-profits.
• Individuals who wish to help improve their communities.

What commitments do organizations make to become a Sponsor?

Sponsors commit to proactively support Mudita Literacy in the enhancement of individual lives – thereby contributing to community equality, inclusion and diversity, and the strengthening of local economies.

Sponsors:

• Distribute FREE Access coupons to Learners through various channels such as community groups and events, schools, religious organizations, and in their own workplaces.
• Announce their commitment to and participation in Mudita Literacy as a way to help strengthen their respective communities.
• Build grassroots collaboration within their communities by inviting other organizations to become Sponsors. These joint efforts magnify the benefits of improved literacy.
• Introduce Mudita Literacy to community leaders and local personalities who are committed to improving literacy as well as equality, inclusion, and diversity. Mudita then takes over, and follows-up to determine their level of interest in supporting our efforts.

How does Mudita Make it Easy for Sponsors to announce their participation?

Mudita understands that organizations have many existing commitments and limited staff and resources. Therefore, everything is designed to be turnkey, and as easy as possible for Sponsors. This is accomplished through our online Sponsor Portal that provides access to a full range of ready-to-use messaging – including social media, press releases, PSAs, time-tested grassroots turnkey formats, and much more.

What positioning and marketing approach does Mudita use?

Improving literacy is a single solution that simultaneously leads to smiling students, happier families, equitable communities, and stronger economies. The Mudita approach is to tell a simple, satisfying, common-sense, grassroots story about real-time daily results. Sponsors are able to leverage a highly-effective, word-of-mouth vehicle for building brand-awareness for their organizations, and showcasing deep support of their communities. It’s easy and affordable. We do it together. We enjoy it together.

How do Sponsors get their FREE Access coupons?

Guidelines to download coupons are provided on the Mudita Sponsor Portal, and Sponsor logos can be added to the coupons.

Is there a financial commitment to become a Mudita Sponsor?

No. The primary commitment is to provide FREE Access to those in your community who need it, and to use our turnkey tools to build awareness of how enhanced literacy will improve your community. However, there are many ways for Sponsors to help generate financial contributions that support use of the Free Access coupons — as described in the answers to the following question:

How does Mudita Literacy secure financial support?

Mudita employs a mix of approaches to secure contributions from individuals and organizations:

• All of the communications materials provided to Sponsors include directions that point everyone to the Mudita website, where they can make $10-a-month (or $100-once-a-year) contribution to support the community effort.
• Mudita itself uses social and other media to encourage contributions – similar to crowdfunding.
• Although no Sponsor fee is required, any organization with funds available to support nonprofit efforts can contribute to Mudita.
• Sponsors can introduce Mudita Literacy to organizations, or to individuals with the financial wherewithal to make contributions.
• Sponsors can offer to make full or partial donations to Mudita on behalf of their employees.
• Sponsors can collaborate with other organizations for group contributions to help the community.
• Mudita, on its own, approaches organizations that are interested in supporting literacy and social equity projects.

Are Sponsors and donors kept informed of the results that they help create?

Transparency of results is a core value of Mudita. Accomplishments in reading and improvements in overall literacy are displayed in real-time on the Mudita website. Plus, a monthly results-focused video is emailed. And, Sponsors receive reports that measure overall progress within their respective communities.

What are the monthly $10 contributions used for?

• So that learners are empowered and motivated through access to their own reading and literacy growth data through the full range of functions offered on the LightSail tPlatform.
• The creation and ongoing management of LightSail’s vast reading content.
• Compensation for the Mudita Mentors who monitor and guide the Learners.
• The real-time data, analytics, and transparent reporting that is used by Mudita Mentors, parents and students.
• The acquisition and management of Sponsors.
• The development and execution of marketing campaigns.
• Mudita administration